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The Dyson blog: The Value landscape and engagement

2025-10-08 20:46:15

Instead they used a process of discussion.

The people working in these areas, and even the people who understand the project as a whole, are separated from each other.Chip Thinking®️ brings everyone together.

The Dyson blog: The Value landscape and engagement

It looks at a process from end to end, whether that be a manufacturing process, or a people-driven process, like a hospital.This process is broken down into spaces where key parts of value are added.This could be a manufacturing step in a factory, or security check in an airport.

The Dyson blog: The Value landscape and engagement

We call these pieces of the value chain Chips, and strung together they form our process.. Chips provide physicality.They allow engineers to design and simultaneously generate data.

The Dyson blog: The Value landscape and engagement

This data can then be used by other departments.

For example, finance can use it to determine Cost of Goods, amongst other things.They largely got rid of the traditional processes of city planning, keeping only those things that seemed immovable.

Instead they used a process of discussion.They brought together those already living in the city, those who would need to provide services and through agencies heard the voices of refugees themselves.

They allowed worries, concerns and aspirations to be voiced, using the modelling to inform debate and to regulate emotional catastrophising.No process like this can be perfect but it can be good: constructive, educational and democratising.