This hasn’t changed despite many years of operating in this way.
Marks says that these days people mainly just want to know how to get where they need to go with all of this.She says the CEOs still fighting the change to industrialised construction need to recognise that others aren’t anymore - that in a long-game sense, they “probably aren’t doing the right thing.”.
“Companies should be seeing this as a massive opportunity in shaping themselves,” Johnston says, “positioning themselves to see it as a benefit and not saying: ‘I hope this passes me by and I can avoid making some of the big shifts.’”.Marks reiterates that the shift to industrialised construction is going to take everyone’s involvement.All of the key players need to recognise their own dissatisfaction and start making changes.. “I don’t just feel the shift,” she says.
“I’m holding on some days because I’m getting knocked over from the shift!”.The thing that will make the biggest difference at the moment, she says, is the productisation - connecting those products upfront in the platform to provide connectivity for designers and makers.. “And I think that's why what you're doing at Bryden Wood is so cool.
We need to enable a connected ecosystem and a connected tissue between all these foundational products to really make this work.
And I see examples of it all the time.”.By leadership, I do not mean getting others to do things..
I am talking about developing new, fresh leading ideas and using know-how, skill and energy to make things happen.I am talking about ambition, scale and the courage to be at the front of the pack, not hanging back and waiting to see what might be popular, what others might do, it is about forging a way forward ahead of current thinking with ambitions and aspirations beyond those of the current trends.. “The ability of an individual or a group of people to influence organisations and society.“.
How could every building be carbon neutral, how could we replace every coal and gas power station?These ideas are part of leadership but I believe leadership needs to go further than influence.