The Manufacturing Technology Centre (MTC), focused on the manufacturing and process element of the work..
In the end everyone agreed that it would be ideal to eliminate the hazardous chemical.This focus on the workers’ experience typifies the comprehensive and multifaceted approach of Design to Value.
Conversing and collaborating to the point where imagination expands is the work of Design to Value..The process must be evolutionary – you have to have conversations and see where they take you.This stands in stark contrast to the way most firms operate today with a set process and series of protocols, and a very clear agreement on stage gates and deliverables.
In Design to Value, design phases are described by broad questions documented into the problem statement and value drivers.For example, the problem statement might ask: ‘Can the problem be solved and significant value created in a financially viable way?’ The specific design work and deliverables would then be focused purely on answering the question at hand, which means that some areas of analysis and design would be progressed well beyond historical stage-gate levels, whereas others might not be progressed at all.. And these conversations often return to asking the.
Asking questions over and over creates opportunities to move between sectors.
For example, if a firm that knew almost nothing about water infrastructure was asked to build a wastewater treatment plant, their success – the project’s success – would be a matter of abstracting processes, thinking systematically and schematically, and asking questions – not accepting the status quo., “each project is unique, but an ethos and approach prevail.
You focus on what you want the project to do, how it should best function and who it should serve - rather than a specific material outcome.”.This may sound obvious but it’s a long way from what often happens.
Client briefs by nature tend to be quite detailed and prescriptive, with the designer’s role limited to converting the brief into a good design with deviation from the brief discouraged.It was only by challenging the brief and focusing instead on value, and the barriers to value, that we were able to achieve the best possible outcome for our clients.. Our involvement in two recent FOYA award-winning projects is testament to both the commitment of our team and the transformational impacts that Design to Value can bring..