Over time, this creates vastly improved results, as the rules and algorithmic designs get better and better.
Martin illustrates this with examples like GlaxoSmithKline’s facility, where focusing on outcomes rather than assumptions led to more strategic and impactful decisions.. 4.Innovating in high-stakes environments.
Martin recounts how projects with pressing needs, such as reconfiguring Heathrow Airport's passenger transit system post-9/11, often act as crucibles for innovation.These high-stakes scenarios push teams to develop groundbreaking solutions under constraints, setting new standards for efficiency and safety.. 5.Design for societal impact.
rehabilitative prison designs.for the Ministry of Justice to.
repowering coal-fired plants.
with small modular reactors in collaboration with Terra Praxis, Bryden Wood addresses some of the world’s most urgent societal challenges.• divergent thinking.
• evidence-based design.• innovation and invention.
• trying things and failing fast.These processes act as a tool bag: one is never sure at the start of a project the necessary order of things – although dialogue always comes first..